Four Things You Need To Know About PPC

What do you know about PPC management, if you’re a business owner? Unless you specialise in PPC marketing, it’s probably a basic understanding of the concept. And while you can outsource these services to PPC management in Brisbane, it won’t hurt to learn a little bit more about what it is.

  1. SEO And PPC Are Not The Same

Search engine optimisation, or SEO, has to do with improving your Google ranking. That means that with correctly optimised target keywords, your website will become more visible to your target market. Your listing will even be on the first SERP if done correctly. PPC stands for pay-per-click. It’s paid online advertising, where you launch a campaign and your ads will be visible on search engines. While they’re not the same, they do work hand in hand. For example, you could use optimised keywords in your ad copy, which would make them pop up on SERPs when those keywords are searched.

  1. PPC Marketing Gives Immediate Results

With SEO, content marketing and other marketing strategies, you have to wait a while before seeing the results from your efforts. PPC, on the other hand, provides results at a much faster pace. If you launch a successful campaign, you’ll start seeing an increase in website traffic and potential leads almost instantly.

  1. You’ll Have Control Over Your Budget

When you run a PPC campaign, you don’t have to pay for impressions. You only pay when those impressions – or interest in your campaign – converts, or clicks on your links. And because each click costs the same, you’ll know exactly how much you’re spending, and what your ROI will be. You’ll be able to pause the campaign to tweak your budget if you need to, giving you control over how much you spend.

  1. It Can Be Flexible

When working on a PPC campaign, you can choose how broad your target audience can be. For example, you could target smaller groups with more particular keywords, or on a broader spectrum that contains larger target groups, or more than one. It’s as flexible as you want it to be.

It can always be beneficial to know what your PPC management in Brisbane is doing for you. Ask as many questions as you can, and do your own research. Contact Birddog for PPC management services today.