Whether you know it as Google AdWords or PPC (Pay-Per-Click), Google Ads is essential for any business thrive in today’s modern marketplace.
As the current dominant paid search marketing method, it’s the most effective, efficient way to market your offerings to a precisely targeted audience worldwide.
What Is Google Ads?
Google Ads is a complicated online auctioning system, allowing you to bid on specific keywords that are most relevant to your offerings whilst targeting the potential customers that are the most profitable for your business.
Essentially, it allows your ads to be precisely where people are searching for your offerings – the first search results found at the top of any Google search.
But, the question still remains, is Google Ads really worth it? Let’s find out the answer.
The Advantages Of Google Ads
You Only Pay-Per-Click
Only once your ads have successfully captured the clicks of potential customers, driving them to your website to find out more, will you actually pay.
This is essential for your ROI, as you won’t be paying for the privilege of ad space and wasting your investment when the ads don’t work.
The best part? When they do work, you’ll be paying for clicks from leads who are already primed to purchase what you offer!
Here’s why.
It Targets Consumers Most Likely To Convert
Google Ads targets consumers based on their search intent.
What this means is that, when consumers search for terms like “school supplies near me,” “hairdresser Gold Coast,” or “how to fix blocked drain,” they have a high intent to buy-in. They need your offerings, right now!
According to the psychological aspect of marketing, searchers with high intent are highly likely to need your offerings and highly likely to hire or purchase them on impulse.
Google Ads identifies and captures this intent, exposing each of your ads to the right prospects at the right time in their buyer’s journey!
Instant Results And Revenue
Whilst tactics like SEO are long-term investments, creating conversions over time, Google Ads offers instant results as and when you need them!
This is especially important for start-ups and small businesses who don’t have the time to wait for revenue.
Targets Prospects Precisely
Using hundreds of thousands of data points, Google Ads targets your most profitable prospects based on their search terms (or keywords), age, gender, location, intent, whether they are a home or business owner, and so much more!
The Disadvantages Of Google Ads
The More Competitive Your Industry, The More Costly The Clicks
The more businesses that bid on specific sets of keywords relevant to their industry, the higher your costs-per-clicks will be to compete for that same audience.
And if your bids are too low, you could find your ads hiding on page three or four of the search results – the last place consumers search!
Which brings me to my next point…
Learning Curve
As effective Google Ads is, it takes a lot of sleepless nights trying to learn how to use it effectively when doing so yourself.
It even has an academy dedicated to learning how to use it where you receive a certification through two separate courses!
Although this may seem like a disadvantage, there is a silver lining. Rather than taking the time to get certified and using your business as a guinea pig for trial-and-error, you can work with an experienced digital marketing agency instead.
They have the certification, resources, insider insights, and skills needed to employ tactics like, geotargeting and long-tailed keywords, to improve your Google Ads performance whilst keeping your costs down!
The Answer
As you can see, Google Ads is undoubtedly worth it for any business. You just need the time, skills and resources to do it right. So, the real question should be, “how can I manage my Google Ads account to maximise my ROI?”
In that case, Bird Dog is the answer!
With extensive experience in the marketplace with businesses big and small, we’ve got the expertise needed to ensure your Google Ads campaigns succeed. You will enjoy a team of specialists managing your account to maximise your spend, minimise your bids, and craft a tailored keyword strategy to reach and convert potential customers.
Call us today to discuss your strategy!
Related Tags: Google Ads Sunshine Coast
