Since the pandemic changed the modern marketplace as we know it, it’s adapt or die for small and big businesses alike as restrictions begin to lift.
But, small businesses, in particular, need flawless digital marketing services to survive, let alone thrive, in this new digitally dominated era!
That’s where Birddog comes in.
As times are tough and finances are tighter, we’ve decided to share our top 10 digital marketing tips to help small businesses compete with the big dogs post-pandemic!
#1 Adapt And Announce
Depending on your industry, you may not be fully operational yet – even as restrictions ease. So, you’ll need to adapt accordingly.
Stay front of mind by consistently interacting with customers and reminding them of your value. Create valuable ‘edutainment’ content to keep them engaged and informed.
Inspire support by letting your followers know that, until you’re back in business, you’ll be doing takeaways, one on one sessions, remote services, or online orders only.
#2 Readjust Your Budget
Restrictions are easing at different rates across the world and within countries. So, you’ll need to reassess your marketing budget.
Adjust your ad spend on a regional, national, and local level to avoid spending money on marketing that won’t sell (and looking out of touch).
This is also a great time to take advantage of the drop in demand for online inventory during the pandemic.
For example, previously reduced ad budgets have paved the way to a less costly CPC, making PPC ads a smart investment to nurture new customers post-pandemic.
#3 Retarget Prospects
As some restrictions are lifted and others aren’t, you’ll likely lose customers who pine for but can’t purchase your products or services.
By specifically targeting those who visited your site without following through, you can retarget them as more and more incomes are revived!
Leverage machine learning to gather, interpret, and make use of data detailing consumers’ buying behaviour and purchase histories.
This way, you can retarget lost prospects who are most likely to purchase!
#4 Update Your SEO Strategy
Organic search and paid search (PPC) are closely connected.
So, you’ll want to update your SEO strategy to collaborate with them and accommodate the changes each experience post-pandemic.
Leverage SEO to:
- Update pages where paid traffic was lost
- Create and promote post-pandemic, customer-centric content (using PPC to support this content where your budget allows)
- Target local, regional, and national prospects based on differing restrictions
#5 Invest In Social Media
If you haven’t already, now is the time to make use of social media to boost your brand’s visibility to a re-emerging market and strengthen your online presence.
Focus on growing your follower base, interacting, improving your customer service, and creating relevant, timely content that sells.
You’ll also need to re-evaluate the platforms you’re promoting on. For example, since the Corona-crisis, TikTok has taken off! If you’re targeting Gen Zs, TikTok is where it’s at.
#6 Website Audit
With an influx of incoming customers, your website will need to be user-friendly to seduce sales!
A site audit will help you identify any issues – internally and externally. Most importantly, focus on any mobile-friendly malfunctions.
With most users using their mobiles, you’ll need to fix copy truncation, load speeds, and display ads to secure sales and keep them coming back for more!
#7 Work On Your Website
Use this time to update your images, refresh your blog, and create new content that takes into account your customers’ post-pandemic lives. Be the authority they need to navigate their new needs!
As users become consumers again, your website’s ranking will need to be improved to compete for their attention.
A great place to start is by localising your content to get into Google’s good books. You’ll need to build local pages for your location, linking them to Google listings to boost your ranking.
#8 Rethink Your Keywords
As restrictions ease, needs evolve, and search terms change. You’ll need to use tools like Google Trends to find stronger, rising, and more relevant keywords to maximise your ROI.
Otherwise, you could miss out on crucial traffic!
#9 Make Use Of Email Marketing
Keep in contact with your current customers with personalised, automated email marketing to nurture your relationship.
Send updates to reassure and remind them. Keep them informed with educational content and new product drops. Thank them for their continued support with exclusive discounts.
#10 Lure Leads With New Tactics
Re-emerging customers will expect discounts and promotions, considering the state of the post-pandemic economy.
Although you’ll want to be conservative with your offers, initial promotions will be a small price to pay for the lucrative leads and loyalty you’ll enjoy!
Try some new tactics like:
- Seduce site form submissions by offering free quotes or discounts
- Thank your followers with a social media competition
- Offer promo codes in exchange for monthly newsletter signups
- Utilise live chat plugins or chatbots for quick customer service
Even with these 10 tips, digital marketing can be tough for small businesses without specialist insights. So, don’t be afraid to reach out for help!
With the experience and expertise of BirdDog’s digital marketing company, you’ll enjoy a custom strategy unique to your needs and a highly profitable online presence.
Contact us today to see how we can help you flourish online!
