As a business owner, your marketing agent must surely have been chanting “rankings are important” to you for years. Google ranking factors are essential in SEO strategies and you ignore them at your business’ peril. E-A-T is a helpful acronym to tell you what Google is also looking at. It stands for Expertise, Authority and Trustworthiness.
Poor E-A-T assessment? Google will see your site as a suspicious, low-quality site. Let us have a look at these factors:
E-A-T And SEO
At an entry-level execution of E-A-T alignment, your website should definitely include the following features:
- A secure website. Numerous virus software applications will warn customers that arrive at an unsecured website. Not good for your reputation. Your website should have encryption and a security certificate. Not only do customers view it in poor light but Google algorithms will red flag your site internally.
- Professional, quality content. The content should not be inane waffling but should showcase authority. Have respected industry figures or professionals write some of the content. The content must be posted consistently, must always be of high quality, must be updated and must be written by professionals.
- Matching listings. List your company where it matters, such as Yelp and Google My Business. The details of the listing must match across all business listings – simple but very important. The phone number, the address and website information. Avoid low-quality directories for backlinks.
- Improve your Google reviews. High review scores indicate your business is trustworthy. Work on getting reviews and attend to negative reviews – increase your aggregate review score.
- High-quality links. Make sure to link to relevant pages across your website. As an example, If you are a forensic accountant and have a page on asset assessment for fraud, link that page to asset assessment for divorces and asset assessment for dissolving of business partnerships and vice versa. Consider linking to relevant .edu or .gov domains.
Next Steps
This overview gives you a feel for the extent of E-A-T and how it could, right now, be affecting your rankings. To incorporate E-A-T into your SEO strategy it is best to get professional help so that your site can truly showcase expertise, authority and trustworthiness.
The Birddog team is an effective SEO digital marketing team of experts in Australia. Contact Birddog today for an integrated, holistic digital marketing strategy and further detailing of the important E-A-T factors in SEO. Ph: 0416 217843 or email to info@birddog.com.au.
Related Tag: Gold Coast Seo Services