In a world where every question, need and want is sought out and fulfilled online, it’s no secret that digital marketing is king.
By marketing online, you can interact and engage with a global audience of potential customers in real-time. You can create two-way conversations that let you learn what your potential customers want, tracking what works and what doesn’t.
Rather than large, pricey billboards and TV adverts that interrupt what consumers are enjoying, digital marketing offers opportunities to interact with precisely targeted audiences with marketing messages tailored to what they want, when they want them – and at a fraction of the cost!
However, digital marketing relies upon its most important ingredient – SEO, or Search Engine Optimisation. Without SEO, all your efforts go to waste.
But, before I delve into the “why,” let’s take a look at the “what.”
What Is Digital Marketing?
Digital marketing is a form of advertising that is delivered through digital devices or channels, including social media, email, applications, search engines, websites, mobiles, and so on.
Simply put, digital marketing involves marketing your products and services through electronic devices, one way or another.
Why does this matter? Well, traditional marketing focused on channels that attracted the most eyes, or attention, and thus revenue. Today, all eyes are on online channels like Google or Facebook.
To put this into perspective, consider billboards.
What used to have passengers considering a detour to Mc Donald’s on the way home, now barely gets noticed. Passengers, children, and even drivers have their eyes or ears glued to their mobiles and laptops.
To market your offerings efficiently and profitably, you need to do so where your potential customers’ attention is focused. And today, it’s focused on screens.
What Is SEO?
SEO is the practice, of incorporating commonly searched terms (or keywords) into your website to make it visible to potential customers, at the right time, and in the right place to draw them in and convert them into paying customers.
The right prospects are those searching for specific keywords related to your offerings. The right time is when they are ready to buy-in or learn more. The right place is search engines that hold the largest proportion of online searchers worldwide, like Google.
SEO specialists use specific strategies to make your website visible to potential customers searching for those keywords to ensure it shows up (ranks) as one of the first results on the first couple search results pages.
Google, in particular, has hundreds of ranking factors, all of which are searched for and analysed by their web crawlers to offer its searcher the most relevant, accurate results for their search query in order of relevance and importance.
An SEO agency will identify the keywords most relevant to your business and use them strategically to make sure your website ranks highly for them. And the higher you rank, the more clicks, customers, and ultimately, sales, you will enjoy.
So, why is SEO essential to the success of any digital marketing strategy?
Why Is SEO Essential In Digital Marketing?
A great way to put this into perspective begins with a joke – if you need to hide a dead body, do it on page three of search results!
Why? Because no consumer dares to search further than page two.
So, if your website is not ranking on the first two pages of Google’s search results, then it’s unlikely it will be seen by your potential customers – letting the rest of your digital marketing efforts go to waste (as well as the money you spent on them!).
This results in a drastic drop in website traffic and sales, both of which are essential for survival in this online landscape.
Digital Marketing Services on Gold Coast is clearly important to survive, let alone thrive, in our digitally driven world. However, as you can see, to enjoy this modern marketing miracle, SEO needs to be a core part of your strategy!
That’s where Bird Dog comes in.
Armed with a team of SEO specialists and digital marketing strategists, we’ve got the expertise you need to succeed! Not only will we get to know your business intimately to create a tailored, targeted digital marketing strategy, but we have the tools, technologies, and skills needed to bring it to life with SEO.
Get in touch today to discuss how this will make your business boom!
Related Tag: Digital Marketing Agency Gold Coast, SEO Services Gold Coast