It’s no secret that Facebook is the world’s dominant superpower when it comes to social networking platforms, ever since its inception in 2004.
Although its eager competitors now have their own fully-integrated advertising systems, Facebook still holds its position as the most effective advertising platform for businesses.
The problem comes in, however, when business owners don’t know how to use it effectively. Without the right strategies under your belt, resources and money are often wasted.
For this reason, I have listed five particularly successful strategies to implement in your Facebook marketing efforts. Let’s delve in!
#1 Play Around With Audience Targeting
To maximise your ROI, understanding how expanding your audience will affect your performance is a good idea.
Rather than starting broad, start with a small, specific audience. Then, broaden it as you go by adding an extra interest category each time. For example, you could start by targeting an audience specifically interested in “Gold Coast events caterers.”
Then, you can slowly add interest categories like “food catering” and “food and wine” one at a time to broaden it over a couple of weeks. This will inform your future targeting tactics, helping you get the most profitable results possible.
It would help if you also used audience targeting to engage and interact with different potential customers based on your business goals. Start by creating different ads for different audience groups that are related to each of your diverse business goals.
For example, you can create different copy to persuade your current customers (which will be easier) in comparison to potential customers who have never even heard of your business before. One may offer more profitable results by retargeting them with offerings that previously interested them, while the other may need to be nurtured using promotions.
#2 Focus On The Facebook Pixel
This small piece of code is embedded into your website, allowing you to track conversions and consumer activity from Facebook, remarket to those who have viewed your offerings before, and build lookalike audiences who are similar to your existing audiences!
Regardless of whether or not you’re ready to use the Facebook Pixel right now, it’s essential to any Facebook marketing strategy. The data tracking and remarketing data it collects will be invaluable when you’re ready to start optimising your ads for more profitable results.
#3 High-Quality Photos And Videos For High-Quality Results
Humans are visual creatures, seeking out and retaining visual information far better than the written word.
And, just like the written word, the quality of this visual content offers prospects a direct reflection of your professionalism, standards, and business as a whole!
Blurry or pixelated photos and lagging, low-resolution videos are more off-putting than persuasive, positioning your business in a similarly low-quality light.
Pro tip: Search for royalty-free stock photos, videos, and even music. This way, you can draw prospects in with high-quality visual content, without any Copywrite infringement issues.
#4 Test, Test, And Test Again!
Remember, when you create ads on Facebook, you’re creating ads according to your potential customers’ preferences – not yours.
So, you can’t make assumptions about what will work and what won’t, as this won’t be from your targets’ point of view.
The only way to know what works for your target audience and what won’t is by testing a new ad tactic through A/B split testing. You’ll need two versions of the same ad, with only one using your desired tactic or copy.
Then, you can test which one works best by showing these ads to the same target segment at the same time, tracking and comparing the performance of each.
#5 Track And Optimise
The best ways to advertise on Facebook always begins with tracking your performance to optimise it. If you’re new to Facebook advertising, start by running several low-cost ads targeting small audiences.
Closely monitor your campaigns’ performance in the Facebook Ads Manager dashboard until you see what works best. Then, focus on the best performing ad as your primary campaign.
If you discover that a specific campaign is underperforming over time, you can reallocate your money and put it into ads that provide more profitable results!
If you’d like to know more about the best ways to advertise your offerings on Facebook, get in touch with our digital marketing specialists at Bird Dog.
Whether for advice, Facebook marketing services, or strategic insights, call us today!
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