As a small business owner, it is prudent to watch your allocation of budget and to roll up your sleeves as often as possible. When it comes to executing your business growth that is when you need to bring in the heavy firepower. Unless you want to trundle along with slow, organic growth over decades.
Here is information to help you decide whether marketing and SEO experts in Australia will give you an excellent return on your investment:
The Right Focus
Nowadays small business owners have marketing technologies and strategies for almost any situation. Email service providers, content management systems, marketing automation software, online paid advertising, print advertising, customer tracking, retargeting, etc.
Sometimes it’s advisable for a business to keep its marketing in-house. For small businesses wrangling the running of a business, however, outsourcing marketing can be the difference between success and fading away.
Focussing on the cost of hiring an expert is the wrong approach. Understand the goals of your business first and if that includes growth then you definitely will need a professional! Sometimes a professional is not only required to achieve growth but to achieve the avoidance of fading away into the background.
In-House Marketing Team Or Hire An Agency?
How much time is free in your diary? And your staffs’ diaries? Can you, or they, really take the time off to focus on thoroughly building and executing a marketing strategy? That will need from 10 to 20 hours/week or more.
Then there is the expertise factor. Marketing is becoming more complex with A.I., chatbots and chasing algorithms. A marketer needs complex tools and apps, data analysis skills and strategic data leverage experience. Working with an agency gives you access to a whole team of experts, with a diverse set of experiences.
Next is the cost. An agency might cost $46,000 a year. Hiring a senior marketing person with benefits will put you close to that and they will still have to outsource parts as it is too much for one person?
The Birddog team is effective digital marketing and SEO expert for small businesses in Australia. Contact Birddog today for a multi-skilled, passionate team that will create and drive your digital marketing strategy. Ph: 0416 217843 or email to info@birddog.com.au.
