Google My Business is a must have element when you want to appeal to your local audience and community. As a more detailed addition to the search engine’s system, this allows you to provide even more information about your brand while offering a range of direct contact options. With this data provided and optimised this can drive users to your site immediately when recognised within their area. Find out more about the benefits below.
Show Up In Maps Searches
When you search for products or services online, you can now find a range of local brands that have offerings within your immediate area or city. Displayed on a map with information attached, users are initially given the closest appropriate options from their defined search results. With your profile set up correctly you can ensure that when your community searches for your products and services, you show up as relevant on that map.
Earn Trust From Customers
From operating hours to website connections, online reviews and images of the premises, having these listings optimised and completed means that you can put your best foot forward to those searching online. With a reputable brand and an updated section you present an organised and professional front to the market. Often users will determine the trustworthiness of a brand on the level of information they can find on the results profile.
Star Ratings Boost Your Appeal
Online reviews and rating systems can also be a big factor in new and returning customers coming to your brand. When you have a high rating when presented to users you will not only appear higher up the list but also clearly marked as a superior organisation. When you have a high star rating your traffic is shown to improve dramatically, immediately showing your brand as the one to trust in the area.
Increase Traffic And Sales
Traffic and sales are the driving force behind any company with an online presence fed by all of the above elements. The more traffic, the more valuable your site and the higher chance of converting to sales. The increase in value leads to more exposure and in turn traffic, and so on. With your profile up to date and optimised you can ensure you have everything in place to boost your traffic and ensure a noticeable increase in sales. These conversions are greatly increased when more relevant enquiries are coming to your brand and that’s how these pages help.
Google My Business pages can be a confusing element to many, but with a fully optimised design you can utilise this tool to massively boost the performance of your site and brand overall. When you are looking for a professional Digital Marketing Agency in Brisbane be sure to give your team at Birddog a call! We can help you get the most out of your digital marketing efforts.
