Keyword research in 2021 is more important than ever. While many may consider a shift in the design of ranking systems to be a sign of dilution, this hasn’t taken away from the power that these words and phrases hold. As the guiding tab of a filing cabinet, so to speak, these elements ensure a fast track reference for Google to read and process. While there are many other factors to consider, this still remains one of the most vital elements to the efficiency of the process. So what do you need to know about the digital space this year?
What Is It Anyway?
When looking at the indexing system of Google, these words and phrases are what indicates the subject of your page and site. With the right ratio of words and the correct structure to your content, you can ensure an optimised page that will fit into your SEO efforts ideally. These elements are integral to the success of your overall SEO strategy, describing what your content range covers and focuses on. The words you choose to incorporate on your site and in your content practices will govern where and when your page will rank, and against what competitors. With the right words inserted alongside a well applied strategy, you will be sure to be among the top results on SERPs. These may seem like simple elements to most, but without proper application you cannot hope to increase your online presence effectively.
Why Still Do It In 2021?
With the happenings of 2020, everyone is online. More so than ever before people are searching, engaging and indulging within the digital space. The only way to now capture an active audience is to interact with them online. Traditional means that rely heavily on interaction in person cannot be sustained, meaning even traditional style businesses have had to adapt to keep the doors open. In order to still show up on the SERPs, your marketing strategies need to be better than ever, and without a fully integrated keyword system in place, you will not be able to compete within the digital marketplace effectively. A well-thought-out list of targeted words and phrases can mean the difference between a site visit and a conversion to sale, helping you stand out to the audience by offering what they need.
In 2021, more than ever before, it is integral to have a well-planned keyword research strategy in place to hone in on your audience and increase your conversion rates. With the world slowly opening up again after the pandemic, now is the time to refine your strategy and get your business back on track. Contact Birddog to find out more!
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