Website traffic is a key way to help improve your ranking on Google, which in turn generates more user engagement. It is important however, that the increase in users is also met with an increase in conversions, otherwise these potential sales opportunities are being lost. This is where value of audience and reach comes in, and where optimisation can set you apart from the rest. Here are a few ways you can push up your performance early on.
Build Backlinks
Backlinks are arguably the most often missed element that can ensure mass amounts of traffic as well as value in the eyes of the search engine overlords. These link placement on other sites direct users back to your services and as they come from an external source, Google sees it as far more valuable that someone else is talking about you rather than you talking about yourself. Whether placements in directories or collaborative blog placements, these hold a high value for your site.
Post to Social Media
Social media as an organic medium is the most effective free marketing tool you could possibly wish for. Posts and engagement on social media can directly translate into sales on your site. Not to mention that many of these links posted to your social media pages can be seen as active backlinks for a period of time. This active flow of users, if captured, can greatly increase the value of your site space.
Use Landing Pages
Landing pages are another free source of traffic for your digital space. These are pages specific to your offers, such as for redeeming codes and discounts, downloading a guide or starting a free trial. They contain the details users want to know and which they came to see. As landing pages are so specific, you can target your messaging, increasing the users coming to those pages.
Learn From Analytics
Google Analytics is free to use and the insights you find there can often help you plug any holes in your design. Whether monitoring activity or seeing where users fall away from the space, these data points ensure that you can monitor all elements of your business presence within the Google system. The level of information available here is enough for you to hone many elements of your digital presence without spending money on realignment first.
Having a well designed website is a sure fire way to get hold of your traffic and urge users to interact further. With a skilled team on your side you can be sure that your brand holds the value it deserves within the online space. Contact us today to find out more about these dynamic services.
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