In today’s modern marketplace, content is King.
But, as Google’s bots are yet to kick off their training wheels and crawl multimedia content thoroughly, it must be optimised strategically with SEO to help you rise in the ranks!
Otherwise, how would your prospects see and share your content?
To help you make your visual and audio multimedia more engine-friendly, here are helpful tips from our experts!
#1 Images
Considering images offer less space for Google’s bots to crawl, you’ll need to get tactical using these tips:
Respect Copyrights:
If you choose to use stock images, you must pay your dues in license fees and acknowledgement of source.
By getting permission, you side-step getting sued (and ruining your rep)!
File Format And Name:
For crawlers to be able to index your image, it needs to be saved as PNG, JPEG, or GIF.
For it to be optimised and visible, you’ll need to describe its subject matter using relevant keywords in its name.
Alt-Text:
By briefly describing your image with text in an alt attribute (HTML image tag), it becomes readable to bots and visually-impaired people who use screen-reader software.
Surrounding Text:
Create context by using captions and surrounding text to describe your image. Include the same keywords as the file name and alt attribute.
Size Matters:
Small image file sizes increase your site’s speed, significantly improving mobile user experience.
(Pro tip: make sure to specify sizes in the image tag before uploading)
#2 Audio And Podcasts
High-quality audio is a great way to add value for your audience, offering a seamless user experience that sells!
But, only if they’re made search-friendly with these tips:
File Name:
Incorporate relevant keywords to aid visibility.
Optimise Text:
Create a text transcript, include your keywords, and use the surrounding text to give your audio context using keywords.
Title And Description:
For podcasts, make sure each episode has a unique title and description.
#3 Video
If content is King, then video is key. Not only does it sustain engagement for longer, but it also greatly improves information retention!
But, you’ll need to ensure your video is optimised using these tips:
Format:
By saving your video formats like MPG, WMV, MOV, M4V, and MPEG, search engines can read it.
Hosting:
For your video to be found in YouTube and other search engine video searches, you’ll need to use hosting sites like YouTube and Vimeo and embed your video on your site.
(Pro tip: ensure your brand name or URL is visible when using third-party hosting sites)
Tags:
Your keywords must be incorporated into the file name, description, and keyword tags!
Surrounding Text:
For embedded videos, optimise the surrounding text with relevant keywords and descriptions of subject matter to help search engines understand it.
Transcript:
Create and upload a transcript using the keywords mentioned in your video. Or, use YouTube subtitles instead.
Sitemap:
By using a video XML sitemap, crawlers can easily find and index your video.
With BirdDog’s SEO strategists, your multimedia content will produce a stream of profitable prospects and top ranks! No trial-and-error, no hidden costs, no blackhat techniques – only real results.
Contact us today to crush your competition with compelling content!
Related Tags: SEO Services Gold Coast, SEO Agency Gold Coast
