Digital marketing is a work of art. Today, using tactful strategies, you can pay your way to the top of search engines through pay-per-click (PPC) advertising and search engine optimisation (SEO). Law firms can also use this powerful marketing strategy to boost their ranking organically.
As a law firm, you may not be prioritising your Google rankings. Many legal practices don’t realise that their website isn’t getting the needed traffic to generate leads. The issue here isn’t your potential clients, the problem is that they aren’t finding your website at all (because you’re not on page 1 of search engines).
Understanding law firm SEO is key to understanding how to make it work. Search engine optimisation is the practice of using digital marketing to increase search traffic to businesses’ websites. When optimising your website, you’re feeding audiences, particularly those you’re targeting, with messaging about your business and what you do. When this happens, your websites achieve high search engine ranking, more organic web traffic and increases chances of getting more leads.
Here are our basic law firm SEO tips:
Firstly, it’s not as easy as it might seem, but it is not impossible. When your website delivers the best user experience like functionality and relevant content, you’re well on your way to getting in front of your audience. By implementing minor changes to your existing website, it can lead to great results and higher conversion rates especially if the competition is not high.
Determine Your Law Firm’s Target Keywords
Knowing and determining your law firms keywords is always the first step to take. Having specific and targeted keywords means you have better chances of attracting qualified website traffic that can convert to leads.
Think about what people search for when they are looking for law firm services. Focus also on your area/s of expertise as a starting point. In each of those areas, write down possible keywords associated with it, and then research related terms on Google and align your website with them. Keywords and phrases like ‘Divorce Attorney’ or ‘Lawyer Near Me’, ‘Best Defence Lawyer in Sydney’ are just a few examples.
Optimise Your Home Page With Your Keywords
Incorporate keywords into websites headlines, sub-headers and call-to-actions. Include those keywords, strategically, so that your rankings can get boosted.
Customise How Your Law Firm Appears in Search Result Pages
Ensure that each page of your website includes metadata. This is the information about your website that appears in search engine results pages that tells users as well as search engines’ algorithms about your webpages.
Two main ways to do this is:
Title Tags – These tell users and search engines exactly what page they’re landing on. So having keywords here will work in your favour.
Meta Descriptions – This is a snippet that includes information about what can be found on the page they are looking for. This is an additional opportunity to include keywords and locations.
These are just three of the many law firm SEO tips and practices that you should include in your online strategy. If you need help, we can help you. Get in touch with us today.
