Legal content gets a poor reputation for being boring, tedious, and an extensive list of legalities. However, many lawyers understand the significance of blogging while drawing organic traffic via SEO. One of the best marketing techniques for lawyers, SEO, is to publish SEO-friendly content regularly that is engaging, visible and gains lead. Conceptualising a particular topic and copying content optimised for Google’s network is not as easy as it seems. When creating a lawyer SEO blogging strategy, the great news is straightforward: you understand which keywords to target and what best methods to pursue when optimising your content for search engines.
Classify SEO Keywords for Your Content
When you begin drafting content for your lawyer SEO blog, you are required to decide which keywords deserve targeting and how those translate into engaging topics.
Map Out Your Law Firm Blog Content
Our team comprises licensed lawyers, experienced content writers and journalists. They pay close attention to all legal trending issues and news topics ready for analysis and commentary. Using a planning tool like Google Sheets. We have listed a few details you may want to insert in your blogging work log, which include:
- Title of the Blog post.
- Suggested word count.
- Blog post description.
- Focus keyword.
- Secondary/related keyword(s).
- Publish date.
Support On-Page SEO Most Useful Techniques
While optimising content for SEO purposes, there are a few on-page search engine techniques you can follow.
You don’t need to be an SEO expert yourself. However, working with an agency or consultant might make sense if you have difficulty executing SEO.
These on-page SEO techniques include:
- Adding headings to structure your SEO Lawyer article.
- Incorporating your target keyword in the post topic.
- Add on internal links to other pages on your website.
- Drafting an optimised URL (target keyword, remove “stop words”).
- Referencing your focus keyword naturally throughout your essay.
- Attaching non-copyrighted pictures with detailed alt text.
- If applicable, include bulleted or numbered lists.
As a leading digital marketing agency in the Gold Coast, we have years of expertise to provide our clients with marketing achievement that grants impact, insight and increased ROI. Find out more information about our lawyer SEO tactics or learn more about the various services we offer. You can email us at info@birddog.com.au, contact us on 0416 217843, or fill out our handy contact form here.
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