If you are considering a fresh start and want to revamp your website, then a redesign is often the best way to realign your brand and create excitement for your new direction. Dust off the cobwebs and keep your site fresh in order to stay up-to-date with online trends in terms of user expectations, SEO and ranking requirements, as well as technological advancements in the digital sphere. At Birddog, we highly recommended choosing a web design agency for Brisbane that can collaborate with your every step of the way while giving you the advantage of experience and guidance in an arena we are extremely familiar with.
How To Prepare For A Website Redesign
When it comes to a website redesign, there are a lot of factors to consider. Here are some of the ways in which you can prepare for the exciting process ahead:
- Do a complete brand assessment
- Will your brand stay the same or will you be undergoing a total or partial rebrand?
- Evaluate and complete a full content audit
- How has your content aged and is it still current, useful, and aid the drive to your business goals?
- Strategise and realign your marketing goals
- What is the status of your social media presence and integration?
- How are you using all of the marketing tools available to you? Create a plan for each funnel or access channel.
- Prepare your SEO migration plan
- Do you have a keyword strategy and how is your content optimized for SEO?
- Relook at technical requirements and integration
- Are there e-commerce/geolocation/etc considerations that need to be looked at?
- Have a clear understanding and intention for your budget
- Is this a small refresh or a full redesign? Align your expectations with the available budget.
- Touch base with the team who will be handling your redesign to ensure a cohesive vision
A new website can do great things for your business. You can improve functionality, refresh information and content, improve your reputation, drive more traffic and generate sales and leads, and you can modernize your website at the same time as modernizing your brand.
Choose Birddog For All Your Web Design Needs!
We are Birddog Digital Marketing Agency and we believe in building digital partnerships that help small to medium businesses grow their online presence and generate even more sales. We are family-owned and based on the Gold Coast in Australia, where we use over thirty years of experience to provide our clients with the type of marketing excellence that provides insight, impact, and measurable ROI. Talk to us today to find out more about our web design agency for Brisbane or to learn more about any of our other services. You can contact us on 0416 217843, email us at info@birddog.com.au, or fill out our convenient contact form here. We look forward to hearing from you!
