The European Business Review listed SEO as one of the TOP 6 success requirements for 2021 yet so many companies today are still flailing about with aging approaches. Businesses need to be aiming for 2050 or 2090 business behaviour not 2010.
Here are some tips to help you make your company understand and prioritise SEO marketing to become digitally relevant or fade like a dying TV cathode-tube.
Tip #1 – Without Visibility You’re Invisible
SEO is NOT all about visibility but if you are not visible your company is the equivalent of a brick and mortar store underground.
Organic search is a critical part of most businesses’ visibility.
Sistrix.com analysed “over 80 million keywords and billions of search results to understand how users engage with SERPs” in Google (75% of search market). The research showed that the #1 organic result gets a +/- 28.5% click-through rate. 2nd position falls to 15%, 3rd gets 11%, 10th gets 2.5%! 2nd page gets <1% click through rates.
Google changes algorithms constantly. Only a specialist can keep you visible now and next month.
Tip #2 – Brands Need To Build Trust & Credibility
An SEO specialist enhances a beautiful website with longevity, credibility and a professional image. The website must have linkage (internally and externally), tagging and freshness. Its frequent appearance in search results gives the brand credibility. The UX (user experience) of a website tells a visitor your brand is up to date and highly professional or crusty and perhaps dodgy.
The credibility component is earned over time and comes with patience, effort, and commitment. It, of course, needs a valuable, quality product or service that allows customers to trust a brand.
Tip #3 – User Experience (UX)
Ever walk into a store and have such a frustrating time that you leave and avoid returning? That is UX. If your website is poorly structured or coded Google learns that, not only your clients.
It is still common to find websites and apps which have info ‘hidden’. This means too much propeller head leading the design and insufficient permission given to the sales team to drive design. If your client can’t find what they are looking for, they will move on. Quickly.
Tip #4 – Higher Foot Count, Higher Enquiry Rate
People are constantly searching for local solutions on their mobile phones. Whether you are a new fashion designer, doctor or fuel station SMME you need digital foot count.
Making your SMME visible to people in your vicinity is an excellent visibility tool and is a very strong step towards a sale.
Watch your reviews on Google as once people find you, digitally, they WILL look at the reviews.
Tip #5 – Digital Customers Do Research
The huge advantage of the digital market players is that they research. This means you can get your special message out there easier so make it count.
Lots of people are looking for quality answers and your online presence, if easily searchable, could be their solution. And then they can share it to dozens of people in seconds.
Tip #6 – Cost Benefit Ratio
In a cost benefit analysis, good SEO is not expensive. The pay-off is immense for the brand’s gravitas and bottom line.
Investing in good, thorough SEO will give your website and brand extensive longevity. You will otherwise have to be paying more humans to physically chase leads and THAT is definitely more expensive.
Conclusion
We hope these tips show you how to make your company understand and prioritise SEO marketing. It is critical to a brand’s web presence in the 21st Century and critical in order to compete effectively.
The Bird Dog team is dedicated to cultivating open and effective communication.
Reach out to us with any questions or if you need an SEO partnership. Contact BirdDog today for the most effective off page SEO technique combination. Ph: 0416 217843 or email to simon@birddog.com.au
