When off-season obliterates business for a while, it’s important to remember that there’s no such thing as an off-season for search engines!
Search engine crawlers are continuously combing the web for fresh content and updates. Failing to give them what they’re searching for sends signals of inactivity, ruining your ranking.
On top of that, you still need to be front of mind all the time. Otherwise, you risk those seasonal customers never coming back!
Luckily, SEO services can save the day no matter the season.
Here are three ways you can use SEO services off-season.
#1 Website Audit
It’s important to prepare for your peak – a healthy website means happy customers.
Get an SEO agency to analyse your site’s infrastructure and technical operations to identify and rectify issues like:
Dead Links
You don’t want to start season off with a poor user experience and ruined ranking. A website audit performed by SEO specialists will find and fix any frustrating, faulty links.
Slow Speeds
With 40% of users abandoning sites after three seconds, you cannot have slow-loading pages. Even off-season, you risk losing the little interest that lands on your site. Your speed must be assessed!
Mobile-First
A professional audit will help to make sure your website’s responsiveness to mobile users is still in peak condition.
Your website likely underwent changes during season, making now the perfect time to check for any complications.
#2 Boost Your Business Listings
As soon as season starts off, you’ll need flawless local SEO to drive that long-lost foot traffic directly to your door.
Getting an SEO agency in Australia to amend, add to, update, and manage your business listings streamlines the process of them being paired with prospects’ searches.
They will:
- Create more business listings
- Claim more business directory profiles
- Add quality content to current listings
- Optimise and improve current content on listings
- Update contact details
- Add additional tags to descriptions
#3 Consider Your Content
When investing in SEO services during off-season, make sure to be smart. Content is king all year round, so you’ll need an agency that can create content for you too.
With their experience helping brands survive off-season, they’ll be able to keep your brand recognition, loyalty, and engagement up.
Even though prospects can’t or won’t be using your offerings right now, the creatives can keep you front of mind for when they do through cleverly crafted, SEO optimised content.
Now that you know how you can leverage SEO services in your off-season, it’s time to get in touch with an agency.
No matter the season, the SEO specialists at BirdDog have seen, survived, and succeeded through it all. And with their insights and services, so can you!
Contact us today to keep the off-season blues away.
