As a lawyer, SEO may be the furthest thing from your mind when you think about your clients. The reality however is that without a good SEO strategy, you simply won’t be able to reach a new and potential client base. Since most users have been proven to use an online search engine as their first port of call when looking for new products and services, especially when searching for a service provider that they would prefer to be able to research first, you need to ensure that your SEO is done to best align with these needs. At Birddog, we offer an insightful, proactive, and passionate approach to ensuring that your content and digital space is everything it should be.
How To Use SEO To Your Advantage
When it comes to your digital marketing, there are four main parts that your campaigns need namely:
- Keyword research
You will need to look at which keywords are already being used to look for your services as well as which keywords are already naturally and organically available on your website. Keywords or search terms will be analyzed with commercial intent to both rank easier and convert at a higher rate. These terms combined with your organic search terms create multiple platform access traffic that is nuanced and driven by user intent.
- Website optimisation
This includes the regular creation of fresh content, optimising content and back-end-tagging to reflect your well ranked keywords, improving user friendliness, and ensuring other SEO strategy integration.
- Localised SEO
You want to ensure that your clients have access to services that are near to them and this is why your SEO should also contain geolocating terms such as “Brisbane”, “Gold Coast”, or “Near Me”.
Choose Birddog For All Your SEO Optimisation Needs!
We are Birddog Digital Marketing Agency and we believe in building digital partnerships that help small to medium businesses grow their online presence and generate even more sales. We are family-owned and based on the Gold Coast in Australia, where we use over thirty years of experience to provide our clients with the type of marketing excellence that provides insight, impact, and measurable ROI. Talk to us today to find out more about our strategies for your lawyer-related SEO services on Gold Coast or to learn more about any of our other services. You can contact us on 0416 217843, email us at info@birddog.com.au, or fill out our convenient contact form here. We look forward to hearing from you!