As this pandemic pushes brands online, simply having a standard website won’t be enough to win over your customers!
Although having an online base of operations for your Gold Coast brand or business is a start, it needs to be transformational to convert.
High-performance web design on Gold Coast delivers a seamless user experience with compelling, alluring designs, persuasive language, and optimised content.
#1 Responsive Design
A high-performance website must be a responsive one. Various techniques and tools are used to allow your site to adjust automatically to any screen size.
This is essential in our modern mobile-friendly world, catering for consumers who use desktops, mobiles, tablets, or even multiple devices at once!
It allows display continuity and easy navigation, whether browsing at home or on the go. Without it, visitors will need to put in extra work to find what they need – driving them directly to your competitors’ sites instead!
#2 Superior, Specialised SEO
SEO is no longer a specialist service – now it’s standard practice.
To stand out from the rest, rise to the top ranks, and capture lucrative leads, your website needs to be SEO-performing, not simply SEO-friendly.
This involves:
- A keyword strategy that creates conversions and influences content
- A strategic sitemap to single out SEO-spoiling issues
- Custom, best practice title tags created by SEO specialists
- Unique meta description tags written by conversion-optimisation copywriters
- Strategically optimised content
#3 Clear, Conversion Optimised CTAs
With so many distractions, users need direction to complete desired actions and, thus, convert.
A high-performance website has clear, fixed CTAs (call-to-actions) that cut through the chaos and create conversions.
These are written by copywriters who specialise in conversion-optimisation. They have the expertise needed to choose the correct colours and text for each, which significantly influences their impact.
High-performance websites consistently capture conversions by strategically placing these CTAs throughout your website using “sticky” navigation.
#4 Lucrative Link Building
High-performance blogs use internal and external link building to generate lucrative leads, improve SEO rankings, and reinforce a credible reputation.
These websites link to relevant, authoritative, external content to build credibility by association.
They also include internal links to keep their traffic bouncing between relevant services and products.
But, without specialist skills, it’s easy to succumb to black hat link-building tactics like buying links and keyword stuffing (and falling out of Google’s favour).
With high-performance web design solutions, you’ll enjoy all of the above and much more! But, you’ll need the expertise of specialists to succeed.
As the leading experts in Gold Coast, BirdDog offers bespoke web design services on Gold Coast that turn visitors into prospects and prospects into paying customers!
Visit our website today to see how we can revolutionise yours.
