A business website is a remarkable and powerful thing. But it takes time and effort to get results! If you want your website to do its job and help grow your business, you need to set it up for success. We’ve created this list of easily actionable website tips that have helped our website and our clients earn more traffic and drive more conversions. Let’s get started.
New Business Website Expectations vs Reality
One of the biggest mistakes we see with new business websites isn’t about content or design – it’s about expectations. A brand new website doesn’t fly out of the gates like a seasoned thoroughbred.
Focus on the User Experience
It doesn’t matter that you have great content and did a great job of content optimisation if your website feels like a pit of despair.
If you want your website to help grow your business, it has to be easy to use. However, unfortunately, we often see websites bogged down by too much text, too many menus, heavy images that cause slow page loads, and unclear navigation.
Increase Website Traffic
More website visits mean more potential leads or sales. So it makes sense that one of the best ways to use your website to grow your business is to drive-up traffic. However, just because you have a website doesn’t mean people know about it or will discover it.
Social Media
Social media is a great way not only to boost your website traffic but to expand your audience and connect with potential and existing customers. People search to share information about businesses, so you should have a social presence that drives people to your website.
Email can be the most time-consuming for a new business, but it often has the highest conversion rate of any traffic source. And you can grow your business with email marketing on a small budget!
Referrals
Also known as backlinks, referral traffic is the type of website visitor who clicks on another website.
Ad Campaigns
With so many platforms to choose from, ads are more effective and affordable than ever.
Targeted ads are a smart way to grow your business by triggering that first flow of website traffic.
Talk to us today to find out more about web design services in Brisbane or learn more about our other services. Contact us on 0416 217843, email us at info@birddog.com.au.
