Strategic web design is a pivotal part of creating a successful and above all, useful online platform. If you are looking to drive leads and sales then inbound marketing is what will define how you approach your website. Inbound marketing by its nature has a lot of moving parts and you will need your web design for the Gold Coast to reflect this by offering seamless integration of these pieces in your marketing program. At Birddog, we know exactly how to make that happen.
The Basics Of Inbound Marketing Web Design
An inbound marketing website facilitates content discovery by offering lateral navigation opportunities that are prominent and interesting. This is done through featured content, directed steps, and inviting calls to action. The formula is quite simple: discovery leads to consideration which leads to conversion. The weight of this strategy will fall onto the priority content as opposed to secondary content which is more aimed at referrals.
Priority content includes the following:
- Blogs
- SEO
- Email and contact collection
- Tech integrations
- Social media
- Custom landing pages
Inbound marketing and the websites that rely on this type of audience engagement are all about getting people to come in, proverbially holding open the door and enticing them in for a better look. To create this type of relationship with your soon-to-be customers requires a regular source of content that is new, relevant, and interesting. Organic traffic only truly becomes successful when your content is leveraged on multiple platforms and access points to not only attract your customer’s attention but to provide an ongoing source of SEO opportunities too. You can improve your position in search results, demonstrate your expertise on the selected subject matter, elevate your brand, showcase your storytelling capacity, and engage with your audience on solutions to real problems they are having. This all creates a space in which leads are generated and driven to convert into sales and lasting client relationships.
Choose Birddog For All Your Web Design Needs!
We are Birddog Digital Marketing Agency and we believe in building digital partnerships that help small to medium businesses grow their online presence and generate even more sales. We are family-owned and based on the Gold Coast in Australia, where we use over thirty years of experience to provide our clients with the type of marketing excellence that provides insight, impact, and measurable ROI. Talk to us today to find out more about website design on the Gold Coast or to learn more about any of our other services. You can contact us on 0416 217843, email us at info@birddog.com.au, or fill out our convenient contact form here. We look forward to hearing from you!
