There are still business owners out there who write off Google Adwords as unnecessary. Digital marketing experts globally disagree with that sentiment and see it as a very smart, value-for-money investment. To back that up, here is a list of 10 top benefits.
Pay Per Click – Literally
When someone clicks your ad you pay. If 700 users view your ad but don’t click on it, you won’t be charged. Traditional marketing charge per impressions.
Increased Exposure
Whilst someone doesn’t CLICK on your ad, they still see it and they see your brand. They might see it every day. With 3.5 billion Google searches per day, your brand will be seen by thousands in a week. When was this possible without paying huge sums? So ensure your brand name is in your ad copy.
Quick Results
After submitting a new ad campaign, the Google editorial staff will review it within 24 hours and Google will begin showing it. SEO, whilst incredibly important, is a long game.
SEO and Adwords have the same end goal but are attacking it via different methodologies. This is good as together they have a much wider reach.
ROI
The return on investment (ROI) is high versus other channels. Economists have estimated an average ROI for AdWords of 200%.
Targeting
Adwords’ targeting is brilliant! You can specify the keywords that trigger your ads. Your ads will only show when someone searches for these keywords or variations.
You can target demographics, locations, hobbies, etc. Set it to local? If someone searches the keywords outside of the specified location, your ad won’t pop up.
Extensions
Google’s PPC platform supports extensions that add information to the ad such as the call extension. Desktop users see your business’s phone number and mobile users see a click-to-call button.
The rating extension shows Google’s review ratings of your business. All Adwords extensions are free.
No Minimum Budget Required
AdWords support all budgets, big and small. You can cap the daily spend and the total spend. You can also automate monthly budget pacing.
Retargeting
This brilliant feature lets you target interested users who’ve already visited your website. It displays adverts of the products they were considering. These deliver much higher conversion rates than cold sales.
Ads Appear Higher Up
When users do a desktop Google search, they’ll see four AdWords ads above the organic search results on each page. It also displays a few additional AdWords ads at the bottom.
Reach 90% of Internet Users
The AdWords Display Network reaches more than 90% of all Internet users. Ads on the Display Network appear on >2 million affiliated websites.
Traffic on the Display Network has a lower conversion rate but the bid prices for clicks are low. In the medium term, it would be a good idea to have two campaigns: one on the Search Network and one on the Display Network.
AdWords gives your marketing strategy teeth. It’s good for leads and brand exposure and definitely justifies its place in your marketing strategy.
The Birddog team is effective digital marketing and Google Adwords expert for small businesses in Australia. Contact Birddog today for an integrated, holistic digital marketing strategy and further detailing of the 10 core benefits of Google Adwords. Ph: 0416 217843 or email info@birddog.com.au.
Related Tag: Google Ads Sunshine Coast
