Another term to learn. Off page SEO techniques for eCommerce websites are simply ‘things that you do to tell Google that people think your website rocks’.
The techniques that we share with you below must only be actioned when your website is developed by a professional web design agency in Brisbane, check out these:
Technique #1 is Internal Links
If Google’s “search crawlers” find a page that has a dead end, no links, it ‘drops’ the page. Insert internal links, for example, from a product page to blog pages to the category page which links to the home page and so forth.
A pages importance is assessed based on the number of internal links found on that page.
Technique #2 is Social Media
4.5 billion internet users, 3.8 billion social media users = it is important. When a reader Likes a post, or product, a link is created. A Facebook post using a link in the post to your home page creates a backlink. This increases visibility and the SEO rankings like this very much.
Clearly identify the platforms that your consumers use and ascertain their preferred content e.g. forecasts, how-to, etc. Create engaging and ‘education’ posts and don’t hard sell.
Assess post successes and build on the successes.
Technique #3 is Maximising YouTube’s Impact
1 billion views a day (70% via cellphones with +40 minutes/session). It is a vertical search engine i.e. it searches within itself for its massive audience.
It is perfect for informative, entertaining or news videos. Note: avoid advertising or you lose audiences. YouTube videos need tags to make them more searchable.
Technique #4 is Doing Guest Posts
Choose appropriate websites to do a guest post. The audience must be relevant. Try industry specific trade publications that may accept guest articles. Seek out influencers but avoid competitors.
Use these posts to set yourself up as a thought leader and to build brand gravitas.
Most guest posts are No-Follow links to avoid backlink abuse and increase content value. This won’t improve your SERP ranking but will increase your site traffic.
Technique #5 is Email Campaigns
Strategically create a motivating email campaign, to email addresses acquired via the website, will drive previous visitors back to your site.
Good email campaigns always solve a problem for a consumer. Categorise the campaigns based on personalities, readiness, location, age, etc.
Technique #6 is Not Relying Solely On Google
Searching for e.g. flights on Google will get 1,543,000+ results. By using a specialist search engine or vertical searches you get fewer results which are more relevant.
LinkedIn is a good example and Etsy and Amazon get the highest ecommerce searches.
Register your company attractively, in an appropriate vertical search engines and manage the resulting online conversations.
Technique #7 is Original Content IS Very Important
Develop unique commentary and research. The value of this is under estimated. Quality content generates great off page SEO for eCommerce websites.
You will become known as a thought leader and your content will be shared and be backlinked to. Traffic and rankings rise while conversions happen faster.
Off-site SEO will increase your brand’s reputation and brand gravitas. The above techniques will be combined and prioritised based on your specific company. SMMEs will have predominant social media focus and local vertical search engines. Large companies will use social media but also significant email usage. They will also have the resources for extensive research and thought leadership articles. Contact BirdDog today for the most effective off page SEO technique combination for your business. Ph:0416 217843 or email to simon@birddog.com.au
