Search Engine Optimisation is the science of using specialised tools and tactics to gain Google’s favour, and position your website at the top of relevant search results.
Considering searchers rarely look past page one, it’s the only way to increase exposure to targeted, organic (unpaid) traffic.
Simply put, your business cannot stand out in our overly-saturated online world without it!
However, SEO is not one-dimensional. On-page SEO is a crucial ingredient for a successful SEO strategy.
But, what is on-page SEO?
On-Page SEO Explained
On-page SEO covers all the steps and strategies you can take directly within your website (on your page).
It’s the process of incorporating commonly searched terms (or keywords) that are relevant to your brand into your website.
When done well, it optimises your site for search engines, improving your rank in their results pages – and thus your visibility to searchers already seeking your offerings.
On-page SEO specialists will optimise your:
- Copy
- Meta descriptions
- HTML codes
- Title tags
- Alt tags
But, Google risks its reputation for each website it recommends in the top results. So, you’ll also need high-quality content, performance, and content structure for successful on-page SEO!
Why You Need On-Page SEO
#1 More Organic Traffic (And Sales):
Doing something as simple as optimising your website with strong, commonly searched for keywords will drive organic, targeted traffic to your site – without spending money on marketing it!
Essentially, whenever a user searches for what you offer online, good quality on-page SEO ensures that your website shows up as one of the first results.
By targeting users already searching for what you sell, you’ll enjoy a stream of profitable prospects who are primed to purchase.
#2 Increased Click-Through-Rate (CTR):
By using on-page SEO techniques to create and optimise meta titles and descriptions, you will compel users to click-through to your website!
With strategic on-page SEO, you can grab searchers attention with your title and persuade them to follow-through with an interest-piquing description.
#3 User-Friendly Site And Experience:
On-page SEO also optimises your site’s infrastructure and links by rearranging them to make your pages easier to navigate and your offerings easier to find!
This offers a seamless user experience, allowing them to explore your site with ease and find what they need fast – helping to secure sales swiftly!
Now that you see how essential on-page SEO is to secure a successful online business, now check out the important techniques of off page SEO for eCommerce websites and get in touch with us now.
With our SEO specialists on your side, you’ll reach top ranks and enjoy sustained visibility. All while you sit back and watch your sales soar!
Contact us today to dominate the digital landscape.
Related Tag: SEO Consultant Sunshine Coast