We often believe that predicting the landscape of digital marketing yields results, but more often than not, that isn’t the case. Although predictions can show our thought processes and what we think could possibly be the outcome of something, strategic and tactful advice is far better. Leading the local SEO path in 2020 means understanding what was and currently is.
With much research and interviews, local experts have highlighted the three top recommendations and advice for this year in relation to local SEO.
Experts and many in the field of digital marketing all agree that focusing on Google My Business and the constant command to ‘test, test, test’. Industry leaders including GatherUp’s Mike Blumethal, Moz’s Miriam Ellis, RioSEO’s Krystal Taing and LocalSEOGuide’s Dan Leibson, show the diverse tactics that makeup local SEO today.
Businesses need to start helping their clients run and manage better businesses. By shifting from tactical to strategic moves in the relationship with your clients, you can bridge the gap in how businesses are run. In order to achieve the most returns, your clients need to know how to find and retain customers. For example, using reviews to understand and better keep in touch with customers and their needs – this data will help build better businesses.
Move away from wasting your client’s time and money. Your tactical moves need to actually have meaningful efforts. In local SEO, structured citations are a given, however, they hardly ever provide constant value or provide attainable goals for your clients. What’s more, they are often unnecessarily expensive.
Your best bet is to continuously test, test, test – and test rigorously! By doing so you can improve ranking.
