Before uncovering the puzzles of what forms a successful landing page, be clear about what constitutes a landing page. BirdDog is a digital marketing agency in Brisbane that can help you create a page with a single and specific marketing objective in mind: convert that guest. Conversion can signify various elements. For example, it can indicate a direct sale of your product.
Now You Are Ready For Those Six Secrets:
- Have a Clear Call to Action
It should be instantly clear to your visitor what they need to do. A specific, simple, short guidance that they must do: “Sign up here”, “Add to Cart”, or “Download Now – Free”. It must be clickable, such as a button. Please make use of colour to guarantee that it stands out and is visible. The tone of the button ought to be unique and distinct from the background.
- Less is More
A landing page should be uncluttered, have no distractions and clean. It must be evident for the guest to browse. Imagine bullet points and loads of white space. You want your visitor to access the information they are looking for easily. Use a large font, and keep your text minimal. If you’re going to attach more detailed information, add it below the fold.
- Put Catchy Headline Here
You have seconds to catch the attention of your visitor. Your landing page headline should be convincing, concise and clear. It must be able to communicate what product or service you are offering.
- Match it up!
The goal of your landing page is to turn the visitor into a customer. To grab the visitor, you are required to provide them with what they are looking for.
- Make Sure You Are Mobile-Friendly
Currently, 50% of Google searches are performed through mobile devices, and that figure is increasing. Producing a landing page that runs well on a mobile device can multiply your conversions. Ensure that your landing page scales optimally for mobile devices.
- Only Ask For What You Need
You should only request the necessary data from your guest. That is the information that will allow you to get direct communication with them. If you ask for too much information, your visitor may get bored, irritated, or distracted. Lastly, you have a tiny window opening to catch their attention and convert leads.
Birddog is a digital marketing agency in Brisbane that converts visitors into customers.