When conducting an SEO competitor analysis you are delving into the approaches and strategies that other competing brands are using, analyse their performance within their market and incorporate your findings into your own strategy to improve performance. Not only does this research tell you a lot about their placement within the market, but also shows where there may be gaps you could use to your advantage. When you understand how you fit into the industry, you can find the best route to success. Read on to see the steps.
Step 1: Identify Keywords & Phrases
When looking at your market or industry from the perspective of a competing brand, you must ensure you know what levels of keywords and phrases they are targeting. Seeing whether they focus their efforts not only shows you ranking competition but also what keywords have guided them to success or failure. When you know what has brought them positive results you can further define your approach.
Step 2: Investigate Top-Performing Pages
Looking at top-performing pages is another way to analyse not only what is driving traffic and interest, but see what phrases it is targeting and how it fits into your strategy. This will guide you as to the level of content your need to produce in order to outrank your competition.
Step 3: Create Superior Content
Content is one of the most integral factors to consider when it comes to ranking. In order to secure your place in the top position of Google’s SERPs, you need to produce content that is not only unique but also informative and optimised. Once you have discovered the top pages of your competitor, you can further understand what content works in your industry and how you can improve on their performance, or mimic it.
Step 4: Conduct A Link Audit
Links remain one of the most important ranking factors and hence it is crucial to track the link activities of your top competitors. When you can see where their traffic is coming from and what platforms are driving it, as well as what external brands, you can fully conceptualise how to improve your one standing.
Step 5: Complete A Site Audit
Complete a site audit to take note of shortfalls and positive indicators or performance. Search engines rank websites on the basis of two major factors: links and relevancy. When a site is relevant it is seen as desirable to the active audience and therefore needs to be served first. From quality information to constantly updated content pieces, inbound and outbound links, as well as a whole load of other elements that play into this.
When you are looking at your online performance, taking on an SEO competitor analysis could be the best way for you to get ahead of your market. With in-depth data points, you can ensure that you are hitting any marks your competing brands may be missing. Contact Birddog today to get your brand ahead.
Categories: introductions Acetamides Anticonvulsants D2-receptor agonists Dopamine reuptake inhibitors Drugs with unknown mechanisms of action Nootropics Stimulants Sulfoxides Benzhydryl compounds. Hidden categories: All pages needing factual verification Wikipedia articles needing factual verification from June CS1 Chinese-language sources zh All articles with dead external links from April Articles with permanently dead external links CS1 Japanese-language sources ja CS1 Danish-language sources da CS1 Spanish-language sources es Articles with a short description is different from Wikidata Use mdy dates from October ECHA InfoCard ID from Wikidata All articles with unsourced statements from October Articles containing potentially dated statements from All articles containing potentially dated statements Wikipedia articles needing clarification from August Articles with unsourced statements from June Articles containing potentially dated statements from AC with 0 elements Wikipedia medicine articles ready to translate. Pills Namespaces Article Talk.
Related Tag: SEO services Gold Coast