Social media is one of the most effective ways of getting your brand and business out to the world. With the right social media presence and effective social media management, your Gold Coast start-up business will soar. Here are some of our social media tips for small businesses to help them grow in an already competitive realm:
Conduct Market Research
Before diving into anything, you need to make sure you’ve done all your homework. With research, you can begin to understand your audiences and what they want better. Make sure you pay close attention to social media behaviour!
Get To Know Your Audience
When studying your audience, make sure you take the following questions into consideration:
- What is their location?
- What drives them on social media, what is their online behaviour?
- What’s the average time they spend on social media or the internet?
- Which social media platforms do they thrive on?
- How often do they use those platforms?
By keeping these questions in mind, you’ll understand the importance of quality over quantity. What’s the point of having thousands of social media followers if they don’t engage? Placing yourself in your customers shoes and giving them what they want will drive more sales.
Make Sure Your Social Media Marketing and Management Plan Is Solid
Plan what you want to put out there. It needs to be relevant to your audiences and relate to your offerings. You don’t have to be too detailed or specific. Remember, this is just the beginning phase of your marketing endeavours.
Plan out your weekly and monthly goals, and implement them accordingly. Whoever is handling your social media management needs to pay close attention to trends so that you can add them to your posts.
Focus On Your Skills.
Harness your skills! It’s no use spreading yourself across too many platforms in the name of exposure. Focus on the one or two platforms that make sense for your business and your audiences.
It is also essential to build a cohesive brand message that you can be known for. With constant posting, you’ll create a relationship with online uses. Another thing to note is to make sure you are using the right tools for monitoring your social media as these can save you time, money and energy.
Speak to us at Birddog for all your social media needs. We provide social media management services on the Gold Coast.