Category Archives: Small business

13 year old school girls shows us how it’s done.

Every now and then we see a little something special. A business, an idea or an individual. Something that makes seasoned pros, take a little bow. And this month’s Take a Peak Inside, it is safe to say is a whole box of special. This month, we had a chat to Tyra Bilton. A 13-year old school girl come entrepreneur. Whose first foray into business had her product go into 25 retail gift stores within 30 days. To listen to the download the interview click here: Interview With some reordering as many as 3 times during that period. And the whole time with a big cheery smile, knowing her business idea is bring a little … Continue reading

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Don’t Ever Ignore Warning Bells….

There’s this lady, nice enough (maybe a little stretch there), good ideas and best intentions. On the phone was a blazing ball of enthusiasm… “Ah, I am so passionate about making my business a success…I just need some help.” That’s cool, we get that a fair bit. My question: Why haven’t you been more successful? A little bit of aggression now seeped into her voice…. “Well, this person was meant to do that, this company let me down, so did this weird widget, oh and my children are always bugging em, my ex is a downright dick and well I got bullied in school.” Not exactly how it went, but you get the picture. Side … Continue reading

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One Direction, a 13 year old client and a box of dreams….

Now I don’t know about you, but most 13 year old girls I’ve met are pretty hung up on hanging with mates, screaming about One Direction, Miley Cirus or some other incredibly talented “musician”. Sorry ignore that last jibe, I’m sure there good. Any way, when I first got the call, there was 1 thought ticking over… Are you kidding me……… That’s cool, sure we can help. But then I also got to thinking… If a young 13 year old girl has the gumption to get out there, sell her ideas, launch a business and take massive action – more on her in just a moment – then why don’t most adult business owners. Seriously, … Continue reading

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Byron Steel – Chris Cubis Interview

Take A Peak Inside Successful Local Businesses Rich & Simon chat with Chris Cubis from Byron Steel Listen to the interview here: http://birddog.com.au/wp-content/uploads/2013/10/Chris%20Cubis%20Interview.mp3 How Byron Steel Navigated The GFC And A Major Lesson For People Buying A Business Byron Steel is a 25 year old company that specialises in all things structural steel, stainless steel and basically anything metal. Chris took over Byron Steel 7 years ago and began his journey of owning and running his own business. Previously Chris was a project manager and in the commercial building industry so when he relocated back to his home roots and discovered the business was for sale, it seemed a great fit. Chris shares some valuable … Continue reading

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When the cookie crumbles…..it’s the recipe

So Nan I read the recipe, baked the cookies but they fell apart. No where near as good as yours……… “Did you melt the butter first?”… No Nan, was I meant too? “Of course dear, why else would it be in the recipe” Oh……. Hmmm, just like a cookie recipe, there is a little science behind marketing and to find the right recipe for your market, this can often require a little test and measure. But there’s a few small principles that you need to know up front. Sure this principle has been around since the early days of the direct marketing legends, but think it was Dan Kennedy who brought it to the masses…. … Continue reading

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Surely one of – if not the most – cost effective marketing channels for B2B Marketing

Wanna know what is perhaps the most cost effective B2B marketing channels. A chanel that costs pennies to get your message in front of thousands of potential clients. And no……it’s not email…….. Now I gotta warn you, many will shirk from this. But if you do, you do so at your peril. Tis outside of conventional media one of the oldest channels to get your message out there. What is it? Fax Broadcasting Aghh…..no I hate getting faxes and it would not work for my business……. This is a common response when the topic of sending a fax to your clients and potential clients. And, yeah we get it. Like any marketing, it can be … Continue reading

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Mathew Denehy Eagle Insurance Interview

Take A Peak Inside Successful Local Businesses Rich & Simon chat with Mathew Denehy from Eagle Insurance http://birddog.com.au/new1/14_08_13%201_18%20PM.mp3 This month we are excited – or as Bird Dog would say  stoked – to bring a good friend and great businessman Matthew Denehy from Eagle Insurance. Now get this… Mathew built his insurance broking business during the GFC from $4 million to $16 million So it’s safe to say that as our very 1st take a peak episode is a good one. Mathew has not only shared his insights once but twice….he’s very thorough. Firstly we sent Matthew some of the questions we may ask in the interview and Mathew being the champion he is proceeded … Continue reading

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